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By Stacy M. Brown
NNPA Newswire
To help bolster reelection efforts, the Biden-Harris Campaign announced a $1.5 million advertising deal with the National Newspaper Publishers Association (NNPA).
Jasmine Harris, director of National Black Media for Biden-Harris 2024, made the announcement during the NNPA’s 2024 Annual National Convention in Baltimore, where the weeklong event’s theme was, “Empowering the Black Press, Communities, Families, and Voter Turnout.” Biden-Harris 2024 also counted among the sponsors of the week-long gathering, reflecting its strategic focus on Black media.
“In August of last year, our campaign announced the earliest and largest investment into Black media for any reelection campaign in history,” Harris declared. “This partnership with the NNPA is a continuation of those efforts and will strengthen our work in meeting Black voters where they are, to underscore the stakes of this election for Black America.”
President Joe Biden and Vice President Harris are responsible for creating millions of new jobs for Black workers and record low Black unemployment. Black America has far too much to lose this election.
The NNPA is a trade association made up of Black-owned media companies.
“The partnership between Biden-Harris 2024 and the NNPA is urgent because we must pool all of our resources to keep Donald Trump out of office,” said Fran Farrer, the NNPA’s national secretary and publisher of The County News in Charlotte, N.C. “Biden has helped the Black community grow, and he and the vice president are on the ground fighting for our community and all of America.”
Hiram Jackson, CEO of Real Times Media, which publishes the Michigan Chronicle, expressed concern over the tight race in Michigan but saw the partnership as a vital step. “The race is close, but we haven’t been very aggressive yet,” Jackson insisted. “It’s great that Biden-Harris 2024 is beginning to embrace one of the Black community’s strongest institutions. The Black Press is an intergenerational tool highly trusted in the Black community.”
Four years ago, the 2020 Biden campaign experienced a pivotal moment in Charleston, South Carolina. An interview with Biden hosted by NNPA President & CEO Dr. Benjamin F. Chavis Jr. and subsequent national news article circulated to the more than 200 Black-owned newspapers in the NNPA reached millions and significantly boosted Biden’s campaign.
The event preceded a crucial endorsement from South Carolina Democratic Rep. James Clyburn, propelling Biden to victory with a record turnout by Black voters.
The campaign is being responsive to the interests of Black America through the its advertising initiatives with the NNPA, said NNPA President & CEO Dr. Benjamin F. Chavis Jr. “The Black vote throughout the United States will be a key determinative factor to the outcome of the 2024 national elections. We profoundly thank the Biden-Harris 2024 Campaign.”
